Trademark Guidelines Copy
The Myers & Briggs Foundation

"When people differ, a knowledge of type lessens friction and eases strain. In addition it reveals the value of differences. No one has to be good at everything."
Isabel Briggs Myers
  • The MBTI® instrument may not be reproduced without written permission from the publisher.

  • The Circle-R symbol ® identifies a trademark that has been formally registered by the U.S. Patent and Trademark Office. It is used when the mark identifies the product or services for which the mark has been registered. The symbol should be placed in the upper right hand corner of the trademark.

  • Always use the trademark as an adjective, accompanied by an appropriate noun. Never use a trademark as a noun.

  • Examples: We administer the MBTI® instrument. We use the Myers-Briggs® assessment.

  • For the trademark symbol use the circle R ® whenever possible, but if it is not available, use parentheses (R).

    • On the website use the symbol at the most prominent use (usually the header) and again on the first use in the copy, and then every time a separate web page in which the trademark is used.

    • On printed materials use the symbol at the most prominent use (usually the header), and again on the first occurrence in the copy.

    • In publications use the symbol with the first occurrence of each trademark in the Table of Contents, the headlines, and on the first occurrence in every article where the trademark is used.


  • Always use an appropriate trademark acknowledgement. A trademark acknowledgement alerts the readers to the ownership of the trademark.

    • Use the acknowledgement in printed material.

      • The acknowledgement should appear as a footnote, and in multiple page documents, on the last page on the document.

    • Use the acknowledgement in websites.

    Myers-Briggs Type Indicator, Myers-Briggs, MBTI and MBTI Logo are trademarks or registered trademarks of the MBTI® Trust, Inc., in the United States and other countries.


  • Always use the trademark in the way that it was intended to be used. Do not alter the trademark in any way. Do not parody them or portray it in a negative way.

  • Use of our MBTI® trademark must only refer to the genuine MBTI® products and services. The only way to obtain an MBTI® personality type assessment is by using the authentic MBTI® instrument.

    CPP, Inc. Legal Department, 1055 Joaquin Road, 2nd Floor, Mountain View, CA 94043., 1-800-624-1765. www.cpp.com


  • Copyrighted materials about MBTI ®type may not be duplicated without permission of the copyright holder.
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