Exploring the correlation between emotional color perception and Myers-Briggs Personality Types: A comparative analysis

Robbins, T. & Thompkins, T. (2023). Exploring the correlation between emotional color perception and Myers-Briggs Personality Types: A comparative analysis. Journal of Student Research, 12(4).

A common debate in psychology is the varying ways that people emotionally perceive colors. This study explored correlations between MBTI^® personality type preferences and emotional perceptions (positive, negative, neutral) of six colors.

The results tabulated the percentage of positive, negative, and neutral evaluations of colors for each of the eight preferences. Some of the results are expected and some surprising.

Preferences with the most positive evaluations were Perceiving (83%), Thinking (70%), and Intuition (60%). Considering the naturally critical stance of the Thinking preference, the 70% positive evaluation was surprising.

Preferences with the most negative evaluations were Sensing (58%), Judging (56%), and Introversion (48%). A particularly surprising result was that people with a preference for Feeling had an unusually high percentage of neutral evaluations—60%. We would expect that a preference for Feeling, with its passion and emotional responsiveness, would have had more positive evaluations. Preferences with the least neutral responses were Perceiving (2%), Intuition (5%), and Thinking (9%).

ARTICLE PERMALINK: https://www.myersbriggs.org/research-and-library/journal-psychological-type/exploring-the-correlation-between-emotional-color-perception-and-myers-briggs-personality-types/

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